Offer Your Members a Beneficial Alternative to the Excessive Fees they Experience with Traditional Payday Loans.

CU Alternative Lending Solutions (CUALS) is a short-term lending CUSO, responsibly serving Credit Union Members in an ethical way


Meet the Need, Plant the Seed

We Meet the Need by partnering with you to offer lower-cost, short-term loans to your members that do not qualify for your traditional loans.


We Plant the Seed by providing a meaningful connection to move these members towards your traditional loans.

We are the Premier Provider of practical, 100% risk-free, short-term lending solutions, exclusively collaborating with the credit union industry. Our CUSO partners with credit unions nationwide to offer lower-cost, short-term loans and to encourage financial education for their FOMs.

Our Mission Logo

Our Mission is to make a difference in the industry by providing credit unions with a risk-free, alternative to payday lenders, and to make a difference for the members by providing a lower cost alternative to payday loans, plus a pathway to financial stability.

We Measure Ourselves by the Lives We Touch

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CUALS Offers a complete turn-key operation including software LMS, underwriting, collections, servicing and training. In addition to the complete turn-key program, participating clients gain the security and safety of working with a CUSO-owned company.
CUALS Functions as a subsidiary of CU Holding Company, LLC. CU Holding Company, LLC is a CUSO holding company. Established in 2003, CU Holding Company, LLC consistently supports the cooperative business model through ownership interests in cutting-edge and innovative CUSOs.
CU Holding Company focuses on collaboration and innovation through strategic networked partnerships providing innovative results for the success of the credit union industry. Located in suburban west Kansas City, CU Holding Company is a wholly-owned subsidiary of Mazuma Credit Union headquartered in Overland Park, KS, and provides management for Mazuma’s collaborative ventures.

CUSTOMER NOTICE: There are a wide variety of loan products available in the marketplace, so your choice of lending products should match your financial needs. Small-dollar loans used over a long period of time can be expensive.

INFiN(SM) A Financial Services Alliance Logo