Introducing Xtracash’s brand evolution: CU Alternative Lending Solutions (CUALS)
We are proud to introduce you to our exciting rebrand! Xtracash is evolving, and we wanted to create a brand message that captures the whole reason we are here to serve — ALL credit union members matter.
Introducing CU Alternative Lending Solutions (CUALS).
The new CUALS brand positions us for change, growth, and a brighter tomorrow.
Although our company name has changed, our mission remains the same; to make a difference by offering a safer alternative to payday lending to credit unions members. We are committed to providing a safe way to support members by providing short term lending solutions, along with partnering with you to offer members a pathway to financial stability.
This rebrand will be seamless to members as our short term loan product has not changed, and will still carry the XtraCash loan name.
Important Disclosures: Payday advances should be used for short-term financial needs only, not as a long-term financial solution. Members with credit difficulties should seek credit counseling.